SEPTWOLVES during Milan Fashion Week. MFW SS 25
During Milano Fashion Week, SEPTWOLVES unveiled its new collection, “Business Travel Around The World,” in the majestic setting of Milan Centrale, one of Europe’s most iconic train stations. This location, a symbol of an era of great journeys and cultural exchanges, serves as the perfect backdrop to celebrate the brand’s heritage, deeply tied to the themes of travel and exploration. Making its sixth appearance at the prestigious Italian fashion week, SEPTWOLVES presents a collection that seamlessly blends tradition and innovation. The business travel jackets showcased are more than just garments—they tell a story of adventure and discovery, reflecting the spirit of the modern traveller. The grand architecture of Milan Centrale amplifies this concept, turning the show into a journey through time, intertwining
Milanese history with the evolving style of SEPTWOLVES.
Guests and the Collection.
The collection culminates in the presentation of highly technological and versatile business travel jackets, designed to meet the needs of those always on the move. Celebrities such as Adrien Brody, Shawn Yue, and Wei Zheming wear the pieces, each interpreting the collection’s theme with their own personal style. Adrien Brody highlights the elegance and refinement of the jackets, while Shawn Yue offers a more casual and contemporary take, and Wei Zheming emphasizes the jacket’s versatility for the business traveller.
In today’s increasingly dynamic and global lifestyle, SEPTWOLVES has anticipated trends with a collection that addresses modern needs—from the boardroom to outdoor activities. The jackets feature technical fabrics and a modular design, making them suitable for all weather conditions. One of the key innovations is the inclusion of an inflatable cushion that can be adjusted for lumbar or neck support, ensuring comfort during long journeys. Additionally, the jackets come equipped with intelligent heating systems and vibration massage technology, providing maximum comfort in any situation. The ultra-breathable and waterproof membrane adds another layer of practicality without sacrificing style. With this collection, SEPTWOLVES demonstrates a deep understanding of the modern traveller’s needs, offering garments that combine functionality and innovative design in cutting-edge tech wear.
The Milan show is a celebration of the new collection and a statement of intent: men’s fashion is evolving through the fusion of aesthetics, technology, and practicality. SEPTWOLVES reaffirms its leadership in the business travel segment, reinventing the classic jacket with modern, innovative solutions tailored for those who are always on the move.
Bella’s Personal Notes.
First of all, I need to write about the show’s location. SEPTWOLVES choose the most incredible place to show their collection. I loved to see all the travellers at the station looking at what was happening and for sure seeing Adrien Brody at Centrale was a highlight for many travellers. Regarding the collection Colin Jiang did a fabulous job crafting looks for modern travellers, jetsetters, and business people who value comfort and high-quality fabrics. Ideal for the fast-moving world that we live in.
Thank you for having me.
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