Snow Polo in St. Moritz all you need to know.
The 40th Snow Polo World Cup St. Moritz was a spectacle of elegance, prestige, and thrilling sportsmanship. Held from January 24 to 26, 2025, this iconic event marked four decades of unparalleled success, solidifying its place as the pinnacle of snow polo worldwide. Against the breathtaking backdrop of the frozen Lake St. Moritz and the majestic Swiss Alps, this celebration seamlessly blended world-class polo, refined fashion, and an elite social scene. I was able to join the event on the last day and I will share with you my insights below.
A Legacy of Excellence. History of Snow Polo in St. Moritz.
What began in 1985 as a bold experiment has flourished into a globally revered tournament. St. Moritz is the birthplace of snow polo. Year after year, the event attracts top international players, luxury brands, and discerning guests who revel in its unique charm. The 40th edition was a testament to this legacy, welcoming thousands of spectators to witness the exhilarating matches played on a pristine, snow-covered field.
Each match is a thrilling display of agility and precision, with the world’s most skilled polo players and their magnificent horses navigating the icy terrain. The game’s fast pace, combined with the dramatic snowy landscape, creates a truly unique experience for both athletes and spectators. Teams from across the globe competed fiercely, showcasing their strategies and expertise in a bid to claim victory in this prestigious event.
The Ultimate Winter Fashion and dress code for the Polo.
Beyond the fast-paced matches, the Snow Polo World Cup St. Moritz is also a fashion spectacle, where guests master the art of winter elegance. Attendees arrive in meticulously curated ensembles that balance style with functionality, making outerwear the true statement piece of the event. Chic cashmere coats, furs, tailored wool capes were the highlight of this year’s looks. Of course most of the ladies wore furry hats and luxurious midsized handbags.
For those looking to elevate their winter wardrobe, bold monochrome palettes, luxe layering, and impeccably crafted leather accessories were the key trends observed. Statement sunglasses, designer gloves, and opulent hats added a final touch to the effortlessly glamorous aesthetic of St. Moritz.
Footwear was also a focal point, with elegant knee-high boots and sophisticated ankle booties reigning supreme. Warm shoes, like Uggs or Moonboots were so popular. Effortlessly combined warmth with high fashion, ensuring that every outfit was both functional and stylish against the snowy backdrop. The importance of exquisite tailoring and fine craftsmanship was evident in every ensemble, solidifying St. Moritz as a premier destination for winter fashion inspiration.
A Social Affair Like No Other.
This prestigious gathering is much more than a sporting event—it is a celebration of luxury and exclusivity. The VIP tents overflowed with fine champagne, gourmet delicacies, and lively conversation as guests mingled with celebrities, aristocrats, and influential business figures. The weekend was dotted with private soirées, après-ski parties, galas and exclusive brand activations, making it the epitome of refined winter indulgence. For example during the event there was a Perrier-Jouët with champagne, where the Belle Epoque champagne was served. The La Mer corner where guests could test some of the most luxurious beauty products.
Attendees relished the opportunity to experience the ultimate in Swiss hospitality, from indulgent dining experiences to bespoke concierge services. The event also served as a networking haven, where like-minded individuals gathered to celebrate their shared passion for sports, luxury, and high fashion. Many guests extended their stay in St. Moritz to enjoy its world-renowned ski slopes, spa retreats, and Michelin-starred dining establishments, further enhancing their winter getaway.
On the evening of 25th of January there was a Snow Polo Cocktail reception at Badrutt’s Palace Hotel. I spotted a friend there:
On the 26th of January at Kempinski Hotel and their recently opened Billionaire Club the Big Art Festival Gala took place. A very special event with collaboration with Chopard, Fashion TV and stars like Craig David and Peter Bence. I had a pleasure to attend it and I must say it was exquisite.
The Future of Snow Polo in St. Moritz
As the Snow Polo World Cup enters its fifth decade, its legacy continues to grow, promising even more dazzling spectacles, world-class talent, and high fashion moments in the years to come. St. Moritz remains the crown jewel of winter polo, where sport, glamour, and timeless elegance unite in an unforgettable celebration.
The evolution of snow polo has been remarkable, with advancements in equestrian sports technology and increasing global recognition ensuring the event’s continued success. Future editions promise to bring even greater excitement, innovation, and luxurious experiences, cementing St. Moritz’s reputation as the ultimate winter destination for polo enthusiasts and style connoisseurs alike.
For those who seek the perfect blend of adrenaline, sophistication, and alpine luxury, the Snow Polo World Cup St. Moritz is an event not to be missed. Whether as a spectator, fashion aficionado, or avid polo enthusiast, this event offers an unparalleled experience that continues to captivate and inspire year after year. I hope to see you there!
With Love Bella
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