Etam Live Show 2023
Etam is one of the most popular and loved lingerie brands. Their pieces are fashionable and created for all styles, needs, shapes and ages. Their famous Live Fashion Shows distinguish the brand from other similar ones. They are made into a great spectacle, where Etam presents their latest collections that can be bought directly at their boutiques afterwards. These fashion show spectacles are streamed not only on social media but also on TMC Channel and this year over 440 000 people watched it live. I was able to join Swiss ambassadors for the 16th edition of Etam’s Live Show. I could dive into the excitement of this show and its unique atmosphere. It was dazzling, collection was mesmerising, sensual and sexy…
The venue
For Etam’s Live Show 2023, the brand chose the most iconic venue: The Palace. A club that was a mecca for Parisian nightlife and brought in celebrities like Prince, Yves Saint Laurent and Mick Jagger. For the night of the 26th of September, this place brought us back into the 80s with live music from bands like Corona ( “The Rhythm of the Night” ) or Baccara ( “ Sir, I Can Boogie“ ). We could then dive into the most sensual fashion show where 80 different looks were presented. Each look was perfectly styled and gorgeous. Models in all shapes looked fabulous and made us think about self-love and beauty. The fashion show was divided into 4 different parts, where different colour schemes were presented and they gradually changed to create a harmonious and stunning fashion show.
The iconic Etam fashion show
At the beginning of the fashion show, we could see a lot of very special lace that had Etam logotype on. The new iconic accessory was a rose. Rose for Etam appeared in all sizes and on many different models. We could spot it on the model’s necks on the lingerie, hats or even shoes. The show started with a dose of golden sequins, sparkling rhinestones, satin fabrics and silver foils to create a playful contrast.
Following these sensual looks, models started to appear in more black sets with shades of green.
3rd style on Etam’s catwalk was the red colour scheme. This red was full of passion, sensuality and exuberance. Many silhouettes were also wearing rose elements, that varied from small to large.
For the last part of the show, models featured black styles. This time they were shiny and transparent, varnished vinyl and openwork lace playing off each other. The new Idole bodysuit took an ultra-sexy turn and the Finale of the show turned into the party.
The highlight pieces and where to buy them.
For this special edition, the Etam brand created leaver lace, that is very elegant and features the Etam logotype. This design will be limited and only available in the 100 copies. What else could we see on the catwalk that caught my eye? There have been a lot of gorgeous balconette bras made with lace, stunning corsets, bodysuits and tops. Most of these iconic pieces from Etam’s Live Show collection are available in Switzerland until the end of the year. So, hurry up to get the unique catwalk look for your bedroom, underwear or as an outwear. You can play with it and style it depending on your mood.
Swiss Team in Palace
It was a fantastic adventure to join the Swiss Ambassadors team this year and go to Paris together. We could choose our looks for the fashion show at the most iconic Etam flagship boutique Haussmann. In this historic building, shopping has been a pleasure and the Live show collection offered us many choices. It was also an honour to meet Mr. Laurent Milchior, the CEO of the Etam group during a lovely lunch at LA FANTASIE and then we could get ready for the show at LE CHOUCHOU hotel. The glam room was provided by Wella who looked after our hairstyles and MAC Cosmetics who created our stunning make-up.
Here is a little photo recap from that day.
Shopping at Etam Haussmann.
Lunch at La Fantasie
Glam Time at Chouchou Hotel
Outside Of La Palace.
Camera Roll
Etam once again proved its ability to set trends and redefine fashion, leaving a lasting impression on all who attended this unforgettable experience. What is fantastic is that we can take part of this experience home and get some of the most desired looks with us.
Thank you, Etam for this lovely invitation. For more Fashion Week articles please click here.
As always with love,
Your fashion, beauty and travel blogger from Geneva, Switzerland.
