ABOUT Bella Zofia

Swiss Blogger and Influencer


Izabela is a fashion, beauty, travel and lifestyle expert.

Examples of brands that she worked with:

Fashion and Jewellery: Sotheby’s Bucherer, Iskenderian, ba111od, Moon Boots, Alila, Ermanno Scervino, Max Mara, Three Floor, Eleventy Milano, Iceberg, Baum und Pferdgarten, Millé Milano, Brusnika, Le Specs, Quay Australia, Calida Switzerland.

Beauty: Clarins, Marionnaud, Nuxe, Ellie Saab, By Terry, Caudalie, Kérastase, Florena, Avene.

Lifestyle: Aston Martin, Tesla DS Automobiles, Huawei.

Hotels: Four Seasons Hotel des Bergues Geneva, Mont Cervin Palace Zermatt, Palazzo Parigi Milano, Hôtel Métropole Genève, Hotel Royal Evian, CitizenM, Wi-Ki-Woo Hotel Ibiza and others.

As seen on: Marie Claire Switzerland, Cote Magazine, Blush Magazine, Glamour Poland, Expat Magazine, Playboy, Vogue Italia, Porsche Calendar, cChic magazine, Brand Mooks, Claudia, Le Temps, Eyes Magazine, Marbella Rocks, B Magazine and others. TV- Polsat TV, TVN TV, Canal Plus, Fashion TV.

Izabela entered the fashion world when she was 15 and started to work as a model ever since.  She has been featured in many magazines, walked catwalks in many European cities and played in TV commercials. She has been selected for the finale of the Look Model Search by the Elite agency when she was 21 years old and by age of 23, she has entered the Miss Poland contest.

Modelling career didn’t stop her from receiving a formal education that has always been her priority. Izabela holds a master’s degree in History of Art and she attended a number of management courses within the fashion and business world.

She is well-travelled and lived in several countries before deciding to settle down with her family in Geneva. She lived in Gibraltar, Sweden, Italy, France and Spain before and after she developed a huge passion for travel, languages and cultures.

Izabela was always fascinated by fashion and her work as a model in her youth enabled her to discover, as a fashion entrepreneur, new designers and styles. In 2013 she co-founded her own fashion brand Désirée Fashion, where she was designing and producing limited editions of feminine dresses. In 2016 she has founded another business, her own Fashion Shows Production and luxury events agency Défile Events.

In 2018 she dived in to social media and created her IG account called @bella_zofia, this name comes from her name Izabela Zofia, but everyone always calls her Bella. Social media soon developed to create of Bella Zofia website which launched in early 2019. Since then she fell in love with blogging about fashion, beauty, travel and lifestyle. In 2019 she joined Brand Mooks Magazine as a Fashion Week Insider and in 2020 cChic magazine as a beauty and fashion editor.

Izabela’s mission is to inspire women to be their best version. Showing that being a mother and entrepreneur is possible. She shares with her community her love for fashion, beauty, healthy and sustainable way of living, travel, motherhood and beauty. She believes that social media marketing is most effective when products are part of day-to-day life, she wants to tell the story, inspire and make people smile when they check her daily stories or posts.

Useful links: 

About Bella / Izabela Zofia Switon-Kulinska 4

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