Dolce&Gabbana just launched Fefé.
Dolce&Gabbana fragrance for dogs.
The unconditional love for the little dog Fefé, faithful companion of Domenico Dolce and Guilherme Siqueira inspires this new enveloping and fresh creation. The fragrance has been carefully crafted to meet the olfactory sensitivities of dogs with its delicate notes, ensuring a pleasant experience for their owners and all animal lovers. Loyalty, affection, and everyday moments of tenderness: Dolce&Gabbana Fefé is designed to be part of a playful beauty routine, giving the dog’s fur a pleasant scent while respecting their skin sensitivity. A new moment to celebrate the irreplaceable presence of four-legged friends and the joy they bring to everyday life.
THE CAMPAIGN
A photo studio, the hustle and bustle of final preparations, then the flashes. Lights, camera, action! At the centre of the scene, posing on a stool, Fefé and his friends are the stars of the new campaign for the launch of Dolce&Gabbana’s first fragrance, which is dedicated to them. Like real movie stars, the charming novice actors present themselves to the cameras with pride and a touch of irony, revealing the different aspects of their personalities to discover and love: rebellious and delicate, charismatic and sensitive, enigmatic and irresistible
THE FRAGRANCE
Dolce&Gabbana Fefé is the first alcohol-free fragrance for dogs. It was created by Dolce&Gabbana and developed by the renowned nose Emily Coppermann. It features a harmonious combination of olfactory notes, including the warm and enveloping scent of Ylang Ylang, the fresh and clean touch of Musk, and the woody undertones of Sandalwood. Created with the utmost care and attention to quality, Fefé offers a special sensory experience for dogs and their adventure companions. The fragrance has been approved by ethologists, well received, and appreciated, and also favoured by veterinarians and dog owners: its alcohol-free formula ensures the well-being of the dog’s skin and eyes and controls bad odours for a playful beauty routine together. To emphasize the focus on the health and happiness of four-legged friends, the product has been certified according to the SAFE PET COSMETICS protocol, the only voluntary protocol that applies the same standards that regulate human-use cosmetics. Through Compliance Recognition of this protocol granted by Bureau Veritas Italia, participating companies demonstrate their sensitivity in creating products that ensure the safety and respect of the animal, in accordance with established standards. The Dolce&Gabbana Fefé fragrance is housed in a green lacquered glass bottle, decorated with a cheerful red metal cap adorned with a precious 24-carat gold-plated paw. With its lively yellow packaging featuring a raised paw print, the new perfume playfully and sophisticatedly tells the story of Dolce&Gabbana’s style. The new Dolce&Gabbana Fefé fragrance will be available from August 1st 2024 in Dolce&Gabbana
boutiques and on www.dolcegabbana.com.
Press Release.
As always with love
