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My dear readers on 5th of June I hosted a Brand Mooks Magazine online event about sustainable fashion: Is Sustainability the New Normal? 4 talented guests were speaking about many issues, including: supply chain, upcycling/recycling, customers behaviors and communication. In my talk I focused on the Fashion Weeks current situation, sustainability and some future predictions….
Ohhh this fashion week voyage was a bit short. Because of the unconformable virus situation I decided to go to city of love for only 3 days. It was still a lovely time and I enjoyed it a lot. I was lucky enough to see some inspiring fashion shows, spend some romantic time with my…
Paris was the final stop of fashion world tour and all fashionistas could finally return homes. In Paris shows were not cancelled, but Coronavirus has dominated conversations during the shows and outside of them. For me of the most impacting fashion show was by Marine Serre’s post climate-apocalypse collection called “Marée Noire” (Oil Spill). It…
My dear readers, now fashion week is over and I can look back and appreciate it even more. MFW was hectic as always, but also full of beautiful moments, insightful press presentations, events and fashion shows. Best coffee and cookies at Camera della Moda VIP lounge with my fashion partner in crime, meeting friends for…
This Milan Fashion Week has been both wonderful and then gloomy towards the end. Many people started to leave early as fashion shows were cancelled or performed behind closed doors. The Camera Della Moda Italiana set up a special “China we are with you” campaign. 29 shows were broadcast on Tencent and more than 16…
MFW SS20- Best Street Style Looks. My friends, during Milan Fashion Week I was mostly wearing collections from Style Story a boutique based in Rolle, near Geneva. I love the concept of this boutique. It’s by appointments only, rental of dresses, image consulting, but there are also new collections for sale. Mostly from Italian brands: dresses, handbags and accessories. The very cosy atelier is located on the main street of this small, Swiss town and is owned by Laura. A lovely lady with great fashion taste. She was the one who helped me to choose looks from her collection that you will see in the photos below.
MFW as always has been full of amazing show and excitement. Please read below my insights from favorite fashion shows. Ermanno Scervino at MFW It was the 2nd show of this Italian brand that I saw this year during MFW. In both cases song for finale was the same. “If everybody in the world loved everybody in the world, what a glorious world this could be.” I love this song by now and had this song playing in my head for the rest of a day. As always Ermanno Screvino fashion show was like a theater, where I can admire the best Italian craftsmanship. My favorite pieces from SS 20 collection were feathery-bottomed confection for the evening, strappy dresses in yellow, pink and animal prints, suits and as in FW 19 collection: leather dresses. I read on the ES’s website that this collection is a celebration of feminine beauty and I couldn’t agree more.
SS20 Just being in Milan during the MFW is fabulous, but participation in the fashion scene is like a dream, but also an exhausting one. The city is buzzing with everything Fashion and it is just an inspiration to walk through the streets, you see fashion influencers, models, celebrities, literally everywhere. Beautiful shops, press presentations,…
Photo: Krystel Schüpbach @amataart_design L.M. Agnese One of the first Press Presentations that I visited was L. M. Agnese, headed by Italian designer Andrea Piccione and Chinese Michela Xiang. This brand is a union between Western contemporary style and Chinese traditional culture. It was created in 2015 in Shenzen and very quickly was successful in…
Milan Fashion Week Street style looks that I was wearing in Milan. I am sharing with you some of the essentials that were in my wardrobe during Fashion Week
FALL/WINTER 2019/20 Gucci, Photo by Corey Tenold A wonderful calm seemed to settle over Milan Fashion Week this season. The weather was gorgeous, clear skies made the fashion capital of Italy even more beautiful than usual. It was la dolce vita for me and other people who came all over the world to embrace the…